Control: Digitality as Cultural Logic (Leonardo Book Series) by Seb Franklin

Author:Seb Franklin [Franklin, Seb]
Language: eng
Format: mobi
ISBN: 9780262331128
Publisher: The MIT Press
Published: 2015-09-20T04:00:00+00:00

• Learn from dot coms that high-impact, holistic marketing makes non-entities into macro-brands. The mission of marketing is to surround the market with the brand’s proposition, values and differences. And the best way to do this is through the style and sophistication of the communications.

• Take advantage of leverage. The audience needs to be refreshed by new communications. Nothing stands still, especially the dialogue with the street. Even if people don’t know the product, they can recite the slogan. Demonstrate vitality and viability using communication as a surrogate.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.